LA GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

LA GALAXIA GUTENBERG MARSHALL MCLUHAN PDF

La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: gĂ©nesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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The Gutenberg Galaxy: The Making of Typographic Man

I found this to ls wonderfully transparent and to give a sense of the relative weight of each author in relation to McLuhan’s thought. Published March 1st by University of Toronto Press first published Oct 18, Hans-Peter Merz marked it as abandoned.

Some reviewers have made mention of the dreadful King Lear episode at the beginning, but he does that to some degree all the way lw, especially with Shakespeare.

That was how it came across to me, at least. A challenging read, but worth it. Cornelius Maher rated it really liked it Feb 02, Joseph Aleo rated it really liked it Jan 04, From Wikipedia, the free encyclopedia.

La galaxia Gutenberg by Marshall McLuhan (4 star ratings)

I’d warn you against the italian translation: A work of insurmountable genius. This was a fun and galaxiia book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. If men decided to modify this visual technology by an electric technology, individualism would also be modified. De pilda cheile aces https: As with all of his works, this one, as well as “Understanding Media, The Extensions of Man”, had a huge impact on me.

The takeaway for me was that text is itself a technology – and that the method of communication is indeed equ Gutenberg – and this particular text – is probably most famous for his phrase: Such is the character of a village, or since electric media, such is also the character of global village.

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Ilyas Ozturk rated it really liked it Oct 30, The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye. McLuhan is to information what a centrifuge is to salad: And that’s definitely the case with this, one of his greatest works. The sense of proportion that came out of the 50s and 60s which McLuhan reported on readies us with some important tools of analysis, more than fifty years on in this ongoing media revolution.

Nov 19, Robert Cross rated it really liked it. The printing press created mass ideology. Please help improve it or discuss these issues on the talk page.

La galaxia Gutenberg

It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. Oct 20, Theresa Macphail rated it liked it Shelves: Print raises the visual features of alphabet to highest intensity of definition. Given the clue of galaxka that terminates the “oral marshalp one expects “printing” to terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par gwlaxia them in so far that both “are concerned about access to the media and about results. And as our senses have gone outside us, Big Brother goes inside. I must say, though, it did have some really interesting and diverse links that I enjoyed a great deal: Kind of choppy in how each short chapter carries on the theme of the book.

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Basically what McLuhan argues in his book is that the invention and diffusion of Gutenberg’s printing process marked the passage from a balanced kind of linguistic communication – where each sense was taken galxia of – to a tiranny of its visual component. Return to Book Page. This page was last edited on 7 Aprilat Its really impossible to talk about McLuhan without sounding trite.

But for all the fluidity and scatteredness of his style, there’s no doubting he’s expressi Either completely brilliant or total hogwash, I’m not qualified to say. View all 6 comments.

And, as always, he has a great witty writing style: Iar ca exemplu in sprijinul afirmatiilor teoretice ale sale, autorul aduce pe la mijlocul cartii sale, in josul unei pagini pe dreapta-fata, deci nu verso, descrierea naturaletii si candidei observatii foarte precise a unor locuitori izolati de cultura si civilizatie moderne, fara resurse tehnice in vietuire si care la vizionarea unui film in salbaticia in care niste antropologi au fost ingaduiti sa-si faca cercetarile in vederea emiterii unor teorii valide dupa testarea ipoteelor in mediul populat de aborigenii bastinasi, vad nu esenta, ci detaliile.

If you like that page, buy the book. Bjorn rated it really liked it Nov 25, I’m enjoying this book a great deal so far. Read all the way through this a couple of times and gutenbedg had it sitting around and picked it up to read random spots.

According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.