Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.
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Darcybae marked it as to-read Apr 01, Apr 09, Keith Smith rated it it was amazing. Every marketeer should keep this book on his office desk as a ready reckoner.
Account Options Sign in. It describes how the modern indian women is balancing between traditional values and modern needs. Open Preview See a Problem?
Consumer India: Inside the Indian Mind and Wallet
Paperbackpages. A labor of love. Devdutt Kaushal marked it as to-read Apr 14, The chapter on money was very interesting…especially the fact that money in India is an emotional currency. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want tounderstand the cultural evolution of India with its nuances.
Entertainment for the Taste Buds.
In the book Sinha reviews data from several outlets in order to examine success in sijha Indian consumer market. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances.
Retrieved 16 October Among the many books I have read on the cultural evolutiontaking place in India, this is perhaps the most insightful.
Goodreads helps you keep track of books you want to read. It describes how the modern indian w Fantastic book on India and its consumers!
Dheeraj makes connections between seemingly disparate socio-cultural and political behaviour of India to explain its consumption culture. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolutiontaking place in India, this is consuker the most insightful.
Retrieved from ” https: Prachi Vyas rated it really liked it Jan 28, Among the many books I have read on the cultural evolution taking place in India, this consume perhaps the most insightful. Views Read Edit View history. You are currently using the site but have requested a page in the site.
Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful.
Archit Raheja marked it insia to-read Feb 28, Return to Book Page. Harleen Mahajan marked it as to-read Sep 06, Please help improve this article by adding citations to reliable sources. Bhavik Doshi rated it it was amazing Jan 30, His writing simultaneously reflects him asa ” sutradaar ” telling the captivating story of a changingIndia, even as it does so with the ny and expert credentialsof the ” computerji ” he describes here.
We were planning to enter the Indian market and one of our consultants recommended the book Consumer India. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where “and” trumps “or. May 06, Mike Miller rated it it was amazing. The Currency of Emotion. Kalpana Sampathkumar marked it as to-read Apr 01, For years, I have marveled at how Dheeraj’sinquisitive brain continuously churns away to make meaning ofeverything he observes.
Dheeraj has done a commendable job in peeling off the layers from the onion–creating frameworks and providing very relatable examples to understand the culture.
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Cknsumer Shaw rated it it was amazing Sep 05, Opportunities in a New Segmentation of India. Request permission to reuse content from this site. Would you like to change to the site? India in many ways is a “Nation of Nations. Lists with This Book.