Paco Underhill’s informal book Call of the Mall is like a trip to the mall with several different customers and features conversations with salespeople and with . Call of the Mall has ratings and 87 reviews. Anina said: This is a pretty neat book. The guy who wrote it is a professional who observes people in ma. Review the key ideas in the book Call of the Mall by Paco Underhill in a condensed Soundview Executive Book Review. Summaries & book reviews of the year’s.

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Underhill knows why this is and how retailers can increase both of these things. As they are making the transition, their mind ignores the first few stores they pass. The Geography of Shopping by Paco Underhill. The picture he leaves us with is surprisingly provocative Why no one has implemented them yet is a wonder. Underhill has made a tidy business of watching shoppers the world over and discovering things, such as how they read signs and where they look first on a shelf.

The book establishes Paco Underhill, already one of our premier marketing gurus, as a heavyweight social commentator. Not worth your time!


Customers who bought this item malll bought. He has spent much of his life observing shoppers CD covers are as useful for displays seen at a distance as postage stamps. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

This book, although a little “Self Promoting” takes the reader through a tour of a mall and points out different things that should interest anyone who is in a retail business. Underhill is clearly a very knowledgeable and thoughtful marketing professional and the book is very accessible. Another tip, have comfortable seating available for people waiting on a family member who is browsing.

Call of the Mall

I found his tone to be completely condescending, especially in h I was hoping this book have some insight like the chapter on malls in Douglas Rushkoff’s Coercion or Naomi Klein’s discussion of malls as private vs public space in No Logo.

It was recommended by my director.

There was a problem filtering reviews right now. Sep 11, Kristina Hoerner rated it liked it. Refresh and try again. There are no discussion topics on this book yet.

Call of the Mall

What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey. Men enjoy the mall as a form of recreation—they like watching people and browsing around in stores more than shopping. But Underhill doesn’t whine. Maybe somebody with a casual interest hnderhill shopping or someone just looking for an offbeat topic?


Call of the Mall | Book by Paco Underhill | Official Publisher Page | Simon & Schuster

And then, the topics are not fact driven; rather focused on nonchalant observation of the author. The book may have worked well when launched but in today’s world, reading about malls is akin to reading historical fiction.

Dec 22, Stephen rated it really liked it Shelves: More By uhderhill About This Author.

To see what your friends thought of this book, please sign up. A lot of history of the shopping mall and commentary on it as a social phenomenon. Paco Underhill is one of my favorite authors. There is a great deal of repeat information from the book Why We Buy and that is a lit Paco Mlal does it again. Common Grounds by Mark Pendergrast is another “niche read” I recommend. Oct 14, Anina rated it really liked it Shelves: